What Meta charges
Meta charges the published marketing rate for each delivered message. Marketing does not receive volume-tier discounts.
MARKETING MESSAGE PRICING
Marketing WhatsApp API pricing in Colombia
Promotional templates, offers, product announcements and other business-initiated messages intended to drive awareness or sales.
META RATE CARD · EFFECTIVE 2026-07-01
Marketing rates for Colombia
When it can be free
Marketing remains chargeable in the 24-hour customer service window, but can be free during a qualifying 72-hour free-entry-point window.
| Rate type | Monthly chargeable volume | Rate per delivered message |
|---|---|---|
| Marketing | 0+ | $0.0125 |
Recipient billing market: Colombia. Currency: USD. Verified 2026-08-13 against the official Meta rate card. Region pages reproduce Meta's grouped rows; they do not invent country-level rates inside a region.
CATEGORY-PREFILLED ESTIMATE
Calculate marketing message cost
The first row starts with 10,000 marketing messages. Add other categories, markets, free-window shares or BSP fees as needed.
MONTHLY MESSAGE ESTIMATE
Calculate your WhatsApp API cost
Add delivered-message volume for each recipient country. No login or email required.
Official Meta billing currency: USD.
ESTIMATED COST
Your monthly breakdown
| Country | Category | Chargeable | Free | Tier applied | Effective rate | Subtotal |
|---|---|---|---|---|---|---|
| Colombia | Marketing | 10,000 | 0 | 10,000 @ $0.0125 | $0.0125 | $125.00 |
| Colombia | Utility | 0 | 0 | Base rate $0.0008 | $0.0000 | $0.00 |
| Colombia | Authentication — domestic | 0 | 0 | Base rate $0.0008 | $0.0000 | $0.00 |
| Colombia | Service | 0 | 0 | Meta-free service window | $0.0000 | $0.00 |
SAVINGS OPPORTUNITIES
Where the current mix saves money
Colombia: marketing is $0.0117 per message above the incremental utility rate at this volume; potential category-mix difference $117.00.
Rates effective . Verified . Next Meta update: .
Unofficial estimates; not affiliated with Meta. Verify every budget against Meta's official rate card.
FROM API COST TO A WORKING FRONT DESK
Need the whole WhatsApp workflow?
Elily answers client questions on your business WhatsApp, books into Google Calendar and hands chats to your team when judgement is needed. Srileo manages the setup with you.
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