What Meta charges
Meta does not charge for service messages inside the open 24-hour customer service window.
SERVICE MESSAGE PRICING
Service WhatsApp API pricing in Nigeria
Free-form business replies sent after a customer starts or continues a conversation and the 24-hour customer service window is open.
META RATE CARD · EFFECTIVE 2026-07-01
Service rates for Nigeria
When it can be free
The Meta rate is zero, although a BSP may still apply its own per-message, platform or subscription fee.
| Rate type | Monthly chargeable volume | Rate per delivered message |
|---|---|---|
| Service | Inside the open 24-hour service window | Free |
Recipient billing market: Nigeria. Currency: USD. Verified 2026-08-13 against the official Meta rate card. Region pages reproduce Meta's grouped rows; they do not invent country-level rates inside a region.
CATEGORY-PREFILLED ESTIMATE
Calculate service message cost
The first row starts with 10,000 service messages. Add other categories, markets, free-window shares or BSP fees as needed.
MONTHLY MESSAGE ESTIMATE
Calculate your WhatsApp API cost
Add delivered-message volume for each recipient country. No login or email required.
Official Meta billing currency: USD.
ESTIMATED COST
Your monthly breakdown
| Country | Category | Chargeable | Free | Tier applied | Effective rate | Subtotal |
|---|---|---|---|---|---|---|
| Nigeria | Marketing | 0 | 0 | Base rate $0.0516 | $0.0000 | $0.00 |
| Nigeria | Utility | 0 | 0 | Base rate $0.0067 | $0.0000 | $0.00 |
| Nigeria | Authentication — domestic | 0 | 0 | Base rate $0.0067 | $0.0000 | $0.00 |
| Nigeria | Service | 0 | 10,000 | Meta-free service window | $0.0000 | $0.00 |
| Nigeria | Authentication — international | 0 | 0 | Base rate $0.0750 | $0.0000 | $0.00 |
SAVINGS OPPORTUNITIES
Where the current mix saves money
Nigeria: marketing is $0.0449 per message above the incremental utility rate at this volume; potential category-mix difference $0.00.
Rates effective . Verified . Next Meta update: .
Unofficial estimates; not affiliated with Meta. Verify every budget against Meta's official rate card.
FROM API COST TO A WORKING FRONT DESK
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