What Meta charges
Meta applies progressive monthly volume tiers. Some markets publish a separate international-authentication schedule.
AUTHENTICATION MESSAGE PRICING
Authentication WhatsApp API pricing in United States & Canada
One-time passcodes and identity-verification templates used to confirm a login, transaction or other user action.
META RATE CARD · EFFECTIVE 2026-07-01
Authentication rates for United States & Canada
When it can be free
Authentication remains chargeable in the 24-hour customer service window, but can be free during a qualifying 72-hour free-entry-point window.
| Rate type | Monthly chargeable volume | Rate per delivered message |
|---|---|---|
| Domestic authentication | 0+ | $0.0034 |
| Domestic authentication | 1,00,001+ | $0.0032 |
| Domestic authentication | 5,00,001+ | $0.0031 |
| Domestic authentication | 20,00,001+ | $0.0029 |
| Domestic authentication | 50,00,001+ | $0.0027 |
| Domestic authentication | 1,00,00,001+ | $0.0026 |
Recipient billing market: United States & Canada. Currency: USD. Verified 2026-08-13 against the official Meta rate card. Region pages reproduce Meta's grouped rows; they do not invent country-level rates inside a region.
CATEGORY-PREFILLED ESTIMATE
Calculate authentication message cost
The first row starts with 10,000 authentication messages. Add other categories, markets, free-window shares or BSP fees as needed.
MONTHLY MESSAGE ESTIMATE
Calculate your WhatsApp API cost
Add delivered-message volume for each recipient country. No login or email required.
Official Meta billing currency: USD.
ESTIMATED COST
Your monthly breakdown
| Country | Category | Chargeable | Free | Tier applied | Effective rate | Subtotal |
|---|---|---|---|---|---|---|
| North America | Marketing | 0 | 0 | Base rate $0.0250 | $0.0000 | $0.00 |
| North America | Utility | 0 | 0 | Base rate $0.0034 | $0.0000 | $0.00 |
| North America | Authentication — domestic | 10,000 | 0 | 10,000 @ $0.0034 | $0.0034 | $34.00 |
| North America | Service | 0 | 0 | Meta-free service window | $0.0000 | $0.00 |
SAVINGS OPPORTUNITIES
Where the current mix saves money
North America: marketing is $0.0216 per message above the incremental utility rate at this volume; potential category-mix difference $0.00.
Rates effective . Verified . Next Meta update: .
Unofficial estimates; not affiliated with Meta. Verify every budget against Meta's official rate card.
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