What Meta charges
Meta applies progressive monthly volume tiers to chargeable utility messages for each billing market.
UTILITY MESSAGE PRICING
Non-promotional templates tied to a transaction, account, appointment or request, such as confirmations and status updates.
META RATE CARD · EFFECTIVE 2026-07-01
Meta applies progressive monthly volume tiers to chargeable utility messages for each billing market.
Utility templates are free when delivered inside an open 24-hour customer service window or qualifying 72-hour free-entry-point window.
| Rate type | Monthly chargeable volume | Rate per delivered message |
|---|---|---|
| Utility | 0+ | $0.0122 |
| Utility | 1,00,001+ | $0.0116 |
| Utility | 10,00,001+ | $0.0110 |
| Utility | 45,00,001+ | $0.0104 |
| Utility | 4,00,00,001+ | $0.0098 |
| Utility | 8,00,00,001+ | $0.0092 |
Recipient billing market: Poland. Currency: USD. Verified 2026-08-13 against the official Meta rate card. Region pages reproduce Meta's grouped rows; they do not invent country-level rates inside a region.
CATEGORY-PREFILLED ESTIMATE
The first row starts with 10,000 utility messages. Add other categories, markets, free-window shares or BSP fees as needed.
MONTHLY MESSAGE ESTIMATE
Add delivered-message volume for each recipient country. No login or email required.
Official Meta billing currency: USD.
ESTIMATED COST
| Country | Category | Chargeable | Free | Tier applied | Effective rate | Subtotal |
|---|---|---|---|---|---|---|
| Poland | Marketing | 0 | 0 | Base rate $0.0366 | $0.0000 | $0.00 |
| Poland | Utility | 4,000 | 6,000 | 4,000 @ $0.0122 | $0.0122 | $48.80 |
| Poland | Authentication — domestic | 0 | 0 | Base rate $0.0122 | $0.0000 | $0.00 |
| Poland | Service | 0 | 0 | Meta-free service window | $0.0000 | $0.00 |
SAVINGS OPPORTUNITIES
Poland: marketing is $0.0244 per message above the incremental utility rate at this volume; potential category-mix difference $0.00.
Unofficial estimates; not affiliated with Meta. Verify every budget against Meta's official rate card.
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