What Meta charges
Meta charges the published marketing rate for each delivered message. Marketing does not receive volume-tier discounts.
MARKETING MESSAGE PRICING
Marketing WhatsApp API pricing in South Africa
Promotional templates, offers, product announcements and other business-initiated messages intended to drive awareness or sales.
META RATE CARD · EFFECTIVE 2026-07-01
Marketing rates for South Africa
When it can be free
Marketing remains chargeable in the 24-hour customer service window, but can be free during a qualifying 72-hour free-entry-point window.
| Rate type | Monthly chargeable volume | Rate per delivered message |
|---|---|---|
| Marketing | 0+ | $0.0379 |
Recipient billing market: South Africa. Currency: USD. Verified 2026-08-13 against the official Meta rate card. Region pages reproduce Meta's grouped rows; they do not invent country-level rates inside a region.
CATEGORY-PREFILLED ESTIMATE
Calculate marketing message cost
The first row starts with 10,000 marketing messages. Add other categories, markets, free-window shares or BSP fees as needed.
MONTHLY MESSAGE ESTIMATE
Calculate your WhatsApp API cost
Add delivered-message volume for each recipient country. No login or email required.
Official Meta billing currency: USD.
ESTIMATED COST
Your monthly breakdown
| Country | Category | Chargeable | Free | Tier applied | Effective rate | Subtotal |
|---|---|---|---|---|---|---|
| South Africa | Marketing | 10,000 | 0 | 10,000 @ $0.0379 | $0.0379 | $379.00 |
| South Africa | Utility | 0 | 0 | Base rate $0.0076 | $0.0000 | $0.00 |
| South Africa | Authentication — domestic | 0 | 0 | Base rate $0.0076 | $0.0000 | $0.00 |
| South Africa | Service | 0 | 0 | Meta-free service window | $0.0000 | $0.00 |
| South Africa | Authentication — international | 0 | 0 | Base rate $0.0200 | $0.0000 | $0.00 |
SAVINGS OPPORTUNITIES
Where the current mix saves money
South Africa: marketing is $0.0303 per message above the incremental utility rate at this volume; potential category-mix difference $303.00.
Rates effective . Verified . Next Meta update: .
Unofficial estimates; not affiliated with Meta. Verify every budget against Meta's official rate card.
FROM API COST TO A WORKING FRONT DESK
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